What it is
Bearded brothers is a company founded by two (step)brothers, creating healthy and organic snackfood. The snacks are vegan, gluten- and soy free and are manufactured in Austin, Texas. At their online web shop the also sell T-shirts emblemed with their Bearded bros logo. Orders are sold all over the world, and are therefor available for everyone.
Why it’s cool
Caleb’s and Chris’ faces are characterised by their moustaches and beards. This is something you see more often in the daily western streetscape and can be linked to several more “back to basic” needs. Accompanied with their manly countenance, outdoor lives and love for healthy and organic food, their working method and corporate vision is perfectly elaborated.
There are similar movements outside the food sector, an example is the upswing of Crossfit. This form of sports uses an ancient way of exercising; you use hardly anything besides from your own body and weight (or a randomly placed tractor wheel) rather than vague equipment’s. The desire for transparency emerges in various sectors. The comeback of old necessities, as manly characteristics (beards), outdoor living and organic food are just a few samples.
Why it has future growth potential
Aside from all of this, Caleb and Chris represent their brotherly bond, creating a brotherly b®and.
Family will always be there for you. As this brotherly band continuous to grow, so will the company. Since the working methods of Caleb and Chris are habits for both of them, it is only the question if the rest of the world will continue their quest to total transparency.
You can read more about Caleb and Chris at http://www.beardedbros.com