In Bhutan, the GNP (gross national product) was officially replaced by the index of GNH = gross national happiness. On the basis of this, economic development and happiness of the population are mapped. Despite Bhutan being one of the world’s poorest countries, one can still speak of happiness. In 1972, GNH was launched and that has caused a series of measurements. There is thought that the national territory, which protects the environment, (the country has a tobacco ban), should promote health benefits. The GNH is also brought to the attention in education, that teaches pupils about the value of happiness. Each bill of a ministry shall be submitted by the Commission of GNH.
In the Netherlands, we are concerned with happiness and wellbeing. We live in strange and stressful times, but still manage to hold onto the positive things in life and make the best of every day. The trend agency Trendwolves introduces the trend #Lolology. They indicate that the trend is shaped particularly by younger generations. They are the part of the society that communicate through voice memos, emoticons and gifs and fill the Internet with memes, weird jokes, gifs and pranks.
Besides the time we spend online, we would do anything in our day-to-day offline life to make it as pleasurable as possible. The Eindhoven College of B&W introduces the project “Smile Factor”. They challenge civilians, artists and businesses to contribute into positively influence public areas. An earlier initiative are the lampposts that are decorated with glow-in-the-dark leaves.
A somewhat daring initiative, which has already conquered its place in America, is rising in the funeral industry. Again, smaller initiatives arise and contribute their bit to spice up life and quality of it. In the Netherlands they came up with “mourning clowns” and a “mourning cow”, providing support to the relatives in their own, unique way.
Both internationally and nationally, online and offline is all set to make the best of your day. We bind ourselves to the pursuit of happiness. Why don’t we see it as we being true to a happy life, not just for ourrselfs but also for ones surroundings. Make a promise with yourself and pursue a good life. From this day forward, for better, for worse, in sickness and in health, until death do us part.
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